School Cup Il Messaggero. Tira fuori la classe. » www.schoolcup.it

The first eight-a-side high school football tournament hold by Il Messaggero.

Jägerettes: the app that leads you into the JägerNoctis. » www.jagernoctis.it

Jägerettes is the Facebook application, developed by CMPS, that plays with the user profiles and brings them directly into the JägerNoctis magic atmosphere.

Camparisoda Giro. One for all.

The new attraction is an original basket for Camparisoda that shows up at 7 o'clock PM. Six bottles wait in a thermal container. A new, fun way of drinking Camparisoda.

Jäger. The application that spins. » go to the app

The Jägermeister application for iPhone: an advergame for future DJs, the recipe book with the best Jäger based cocktails, and all the JägerNoctis events, to not miss the most frozen Italian party.

Federal Mogul. Drive Smart. » www.drivesmart.it

Federal Mogul is a major name in the aftermaket. Drive Smart is the evolution of the former promotion 5003. An unexpected partnership between the garage and Hollywood that exalts the importance of the brand and attracts a younger target as well.

Conquer concrete. Collection Spring - Summer 2012.

A brochure to communicate that every runner is different from the others and must choose a shoe suited for his foot strike.

5002. A podium for two winners.

Champion and Ferodo are two important brands of the aftermarket. On account of their reputation they wanted to strengthen their connection with garages. The integrated communication behind this promotion has been more successful than expected, opening new challenges for 5003.

5003. There's a new attraction in the garage.

After the success of 5002, the brands Champion e Ferodo enhanced the promotion plan to reach all the targets of their market, the big distributore in particular. A teaser and a commercial have been the privileged tools to engage a selected target.

Ferodo Vintage. Classic seams.

Photo shooting to promote the new casual clothing collection by Ferodo Vintage. Kaine Robertson, national rugby star, testimonial of the collection.

JägerNoctis. The brand experience that grows along with the moon.

Communication that becomes an experience fit to be told. The intensity of the contact between brand and consumer grows along with the moon and reaches its climax during the JägerNoctis full moon party.

JägerNoctis. The brand experience that grows along with the moon.

Challenge: to promote the consumption of Jägermeister ice shot. A creative communication to engage a younger target that loves night events and parties. A marketing strategy that has spread the awareness that frozen Jäger tastes better.

JägerNoctis. The brand experience that grows along with the moon.

Design is the key-word in this project, and it allows for a tangible, threedimensional experience. The interior design of venues has been studied to encourage the consumption of Jäger ice shot with friends. A successful experience that turned brand sales toward a positive trend.

Campari trade. Results are not to be told, but to be counted.

Animation that visualizes in a creative way the relevance of Campari trade division achievements. Countless bottles and gadgets parade to the rhythm of music to appealingly represent numbers on screen.

Battleground. Where sport ends, a show begins.

A style that becomes a sales experience. Passion, art, lights, music and energy grow endlessly in this authentic and transversal environment of personalities. Until the spectacular celebration of the King. Under the spotlights: Nike Air Max.

Battleground. One vs one on the first circular playground.

A design project suited to absorb consumers into the event. A unique location with a circular basketball playground, perfect stage to exalt the intensity of the match and entertain the audience in a magical atmosphere.

Tampax: the truth revealed.

Detective Libera discredits urban legends that encourage mistrust among young consumers. An experiential communication strategy sustained by effective viral and wom marketing tools that has generated a high level of awareness.

Cigar Toscano. A six senses communication.

Cigars Toscano embody a sensibility that enhance the experience with a personal touch. Intimate moments immortalized by shots that tell the sophisticated dialogue between the five senses and the sixth: Toscano.

Timberland. New York Graffiti, in Milan.

Eleven works of art that represent a changing world seen from the perspective of a pair of shoes. A one time exhibition in Parco Sempione. Testimonial William Daze, king of the New York graffiti art, loved by youngsters and appreciated also by a mature audience.

Saclà. Mediterranean red.

For “Bei Tipi Saclà” we wanted to achieve one objective: communicate the taste of the product doing it in a modern fashion. We did it thanks to the creativity of Silvia Camporesi, who has immortalized the essence of the Mediterranean area in 12 artistic shots.

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visit our blog ideashappening.it
Ideas happening

Compass seeks innovation as a core element of its mission since 1999.

In 10 years this project has evolved to anticipate trends and inspire new ways to interact with people.

This ongoing growth has lead today to CMPS: a creative workshop where talents from different background get together to share their passion and skills. Dialog and shared know-how generate new ideas, stimulus and connections.

CMPS. Ideas happening.

Communication Design

We are constantly moving forward to renew ourselves. But with a serious methodology that brings us to the future with a strong awareness of our present.

We believe in Communication Design, the threedimensional narrative that generates from the fusion of the harmony of design and the persuasive efficiency of communication.

In CMPS, the creative couple becomes a triad: art director, copywriter, and designer. The complicity between brand, product and consumer, is created throughout the activation of multiple touch-points that enrich a valuable experience.

» Experience Strategic Model

People make the difference

CMPS is made of people, our most precious resource. They all have different backgrounds and perspectives, but share the same determination to leave a mark. What keeps us together is an almost obsessive research for spaces that blend with objects and stories. A narration that elects the consumer to be its co-author.

We share the same passion for exellence, and we look forward to realizing it in our work. We love what we do, and for this very reason, every new challenge is an opportunity to grow and get to know the world better.

Awards
  • NC AWARDS 2012 - Best Online Campaign
    Client: Jägermeister - Placed 1st
  • NC AWARDS 2011 - Best Brand Identity Packaging&Design
    Client: CampariSoda - Placed 2nd
  • NC AWARDS 2011 - Best Progetto Direct Marketing Project
    Client: Federal Mogul - Placed 3rd
  • NC AWARDS 2008 - Federal Mogul Promotional Campaign - Placed 1st
  • NC AWARDS 2008 - JägerNoctis Best Holistic Campaign - Placed 2nd
  • FRECCIA D'ORO 2008 - Federal Mogul Direct Marketing.
Publications
  • Mercati e competitività, Franco Angeli, 2008.
  • Ad uso e consumo: il marketing esperienziale per il manager, Pearson Education, 2007.
  • Management, Vol. 11, Egea, 2006.
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